The Arri Alexa seems to be the new trend in capturing great images and in sound while also being portable and affordable. While most films cameras, require a different position for each task involved whether loading film, pulling focus, composing the shot, and supplying power, the Arri Alexa has simplified itself in all aspects. With an easy to use and read LCD interface, changing settings to the files it records, the resolution or format the camera, and audio settings. The Arri Alexa has also swapped for SxS cards as its format for recording. Although delicate in handling and still vulnerable to corruption, the ability to replace film with SxS cards and still create a magnificent picture is well greeted. The Arri Alexa is a new tool for your production to have the high end look of film without the cost.